By Rushil Ranchod
In seven chapters we keep on with the improvement of the ANC’s political business plan from 1955 to 2011. the writer makes a powerful case for disagreeing that advertising has loved a relevant importance in the ANC for a long time. by utilizing formerly untapped resources, he presents us with vital insights into the tactic and decision-making technique of the ANC at severe stages of its life, correct as much as the election crusade of 2009 and the Mangaung conference.
The e-book demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.
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Extra info for A Kind of Magic: The Political Marketing of the ANC
A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod