New PDF release: A Kind of Magic: The Political Marketing of the ANC

By Rushil Ranchod

ISBN-10: 1431408271

ISBN-13: 9781431408276

This booklet offers a very new and clean approach of figuring out the ANC, by means of the way in which the employer has advertised itself and outfitted up a particular model. the worry here's now not loads with politics as with exposure, promoting and propaganda – that's, with thoughts of political persuasion.

In seven chapters we keep on with the improvement of the ANC’s political business plan from 1955 to 2011. the writer makes a powerful case for disagreeing that advertising has loved a relevant importance in the ANC for a long time. by utilizing formerly untapped resources, he presents us with vital insights into the tactic and decision-making technique of the ANC at severe stages of its life, correct as much as the election crusade of 2009 and the Mangaung conference.

The e-book demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod

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